Reading Summary #5 from Mike Wayman

Reference: Motschall, M., & Cao, L. (2002). An Analysis of the Public Relations Role of the Police Public Information Officer. Police Quarterly, 5(2), 152.

Theme: Police departments have been working for decades to set up a more direct and effective system of communication with the public, specifically through their public information officers.

Summary:

·       Sworn police officers, as well as increasing numbers of non law enforcement with journalism/communication backgrounds, are assuming the role of public information officer

·       The position is designed to inform the media and the general public about agency operations, events, and activities.

·       An effective public relations program will enhance community relations, establish a positive relationship between the organization and the press, and aid the organization's ability to attract the support of those involved in the budget approval process

·        PIO activities typically are media-relations focused, but they also can include many of the traditional public relations activities of coordinating special events and producing newsletters

·       Principal tasks cited were media-relations oriented, including fielding media inquires, arranging news interviews, holding press conferences, and disseminating press releases

 

Application to the lesson topic: PIO is a position that has increased in necessity over the years and is now a staple to most public service departments.

Application to emergency services: Having a PIO on staff will help take the stress and pressure of "making a statement" away from EMS personnel, so they can focus on patient care and/or securing a scene.