8 - 5 Steps to Preparing for a Successful Interview - Michael Newland

 Michael Newland

Reference:

Wetherhead, D. (2012, September 17). Media Training: A 5 Step Process To Drive Message Development And Interview Preparation. Retrieved from Comprehension: http://comprehension.prsa.org/?p=5048

Theme:

In order to communicate effectively you must hone your skills with media training and practice. There are 5 steps to follow during preparation for an interview.

Summary:

·         1. Set an Agenda. Before each interview, identify your business objective(s) to clarify who you need to reach and what you want to say.

·         2. Craft Key Messages. “With repeated use, key messages ensure dissemination of clear, consistent and compelling information. This critical tool can help you prioritize information, stay focused and obtain measurable results.” You should describe your product, service, program, organization or point of view. Differentiate it from others. Focus on the benefits to the target audience.

·         3. Prove Your Points. “Your goal is to introduce and reinforce key messages. Supporting information can extend a conversation, offering proof and adding credibility.”

·         4. Ready for Q&A. Speculate about potential interview questions. “You can arm yourself with key message-laden responses and seek needed data or counsel in advance of the interview.

·         5. Make a Lasting Impression. “Because people often remember what they hear first and last, it’s worthwhile to pre-plan a meaningful closing statement that reinforces your benefit statement. It will resonate with your target audience and drive a desired response.”

Application to the Lesson Topic:

The lesson topic is interviews and how to prepare for them. This article gives 5 steps to preparing for a successful interview. If you don’t prepare then you and your organization your representing are going to look sloppy which will hurt the perception of you and your organization.

Application to Emergency Services:

At one point or another some emergency responders will give an interview. It is important for them to know how to give a good interview in order to protect themselves and their organization.