Wednesday, October 30, 2013

8- Randy Rask- Best Tips for Media Interviews

Randy Rask

Reference: 

Wadsworth/ Wadsworth Communications Incorporated, T. (2005, April). Secrets of the Media Savvy: Best Tips for Media Interviews - Whitepapers - Resources - ASAE. Retrieved October 30, 2013, from http://www.asaecenter.org/Resources/whitepaperdetail.cfm?ItemNumber=12239

Theme: 

Tips on how to prepare, conduct and follow-up a media interview

Summary:

-During a media interview you have certain goals that you want to maintain.  These goals are to tell the best truth possible, develop a relationship with the reporter/s, help them to keep their story right, and to take advantage of the opportunity to have the media report the story you are reporting.

-There are also some tips on how you can get the information across without an interview.  You can:

1.)  Hold a press conference.

2.)  Produce the interview yourself in transcript form or audiotape.

3.)  Submit a printed statement.

- There are also some steps to take before your interview.  Some of these steps are to gain contacts with the reporters and journalists, ask them questions about what they already know and who have they already spoken to about the situation, negotiate ground rules with media and have statements ready for the interview.

-  During the interview it is important that you produce your own recording of the interview.  It is also helpful to speak calmly and with grace.  Be likeable and compassionate during your interview.  Do not use jargon.

-  After your interview takes place make sure you do some follow-up steps.  Give them your information on how to contact you as well as your company or department information.  Email or give them supporting documents for your story along with your key points.  Last, prepare for damage control.

-A good interview identifies the public interest, tells the best truth possible, conveys a positive message and captures the point. 

Application to Lesson Topic:

This article shows us how to effectively prepare for, conduct and follow-up a media interview.   If we follow these steps along with the information that we studied in this week's lesson, we can perform an effective media interview.

Application to Emergency Services:

In the emergency service field there will be times for many of us that we need to speak to the media.  If we know effective techniques on how to perform an interview than we will be able to reach the public in the best ways possible. 

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