6 - Covering disasters - Joseph Galbraith

Joseph Galbraith

Lesson 6 Reading Summary

Reference: Hernandez., D. (1994). Covering disasters. Editor & Publisher, 127(41), 13.

Theme: A solid relationship between disaster mitigation agencies and the media should be maintained in order to prepare the community for a disaster.

Summary:

• Disasters are increasing in frequency. From 1963-1967 there were 16 disasters that killed 100 or more people.  From 1988-1992 there were 66 disasters that killed 100 or more people.

• Disaster mitigation professionals, scientists and the media must work to strengthen relations to provide quick and adequate information to the public.

• This information can empower the public to take action to increase their chances of survival.

• Although the media is the primary means of information dissemination, alternate means should be considered.

Information, and too often perform poorly on camera or in interviews.

• Opportunities should be taken to provide training to media representatives on disaster response, recovery and safety.

• Media representatives may find that if they work with disaster mitigation personnel, the quality and accuracy of reporting will be much better.

Application to the lesson topic:

This article identifies some great tips on how to strengthen relationships with the media. Mutual respect must be gained first and then these other tips can be worked on together.  If we show the media the benefits of this professional relationship they may be more willing to participate.

Application to emergency services:

Emergency Services PIO's can use these techniques to form good relations with media.  The PIO can also train all responders on how to deal with media representatives.