8 - Jeffrey Martin - Preparing for Media Interviews

Reference:  Buchanan, Y. M. (2004). Preparing For Media Interviews. Retrieved from Clark Communications: http://www.clarkcommunication.com/PRTips/Preparing_for_Media_Interviews.php

Theme:  The article discusses preparing for media interviews.

Summary:  Preparing for a media interview is the key to getting your message out to the public effectively.  There are several ways that you can prepare.  Preparation allows you to convey only what you want to release, without having to stop for long periods of time to collect your thoughts.  You will also be able to avoid casual conversation, which can lead to quotes that you don’t want published.  Preparation allows you to maintain a professional tone. 

•          Poll:  Try to find out what the reporters want to know in advance.
•          Prepare: develop an anticipatory question and answer sheet.  Have fact sheets on hand.
•          Research:  make sure you know your subject.  Spend time getting to know the strengths and weaknesses. 
•          Verify: confirm the time and place for the interview to avoid either side missing it.
•          Simplify:  Keep your comments targeted and to the point.  Very little of what you actually say will be used.

Application to lesson:  Being prepared for your interview will make things more likely to go the way you want.  The advice in this article will be helpful in preparing your interview assignment.

Application to emergency services: Being prepared will allow you to get through your interview.  You must be prepared so that you do not leave any vital information out.  It will also prevent you from rambling on and saying things that you should not release during casual conversation.