Tweeting the Press Release

Joseph Galbraith

Lesson 7 Reading Summary

Reference:

 Roach, T. J. (2012). Tweeting the Press Release. Rock Products, 115(1), 32.

Theme: The use of press releases can be a valuable tool used by businesses and other organizations.  Due to the advent of Twitter the conventional news media is not depended on as much to share the information.

Summary:

• Twitter allows agencies to type the headlined and key words of the press release and then a link can be added as well.

• Organizations do not have to wait for news agencies to pick the story up before the information can be shared.

• Twitter allows organizations to share information about other activities and events to allow followers to get to know them better.

• An ideal situation would be to have a news outlet report on the press release and then post a link on Twitter. 

• Many Twitter users will get the message as a primary means of communication.  These users can then share the information with others to that may not have Twitter access.

• Newspapers and other journalistic outlets provide credibility to a story and should be sought out to share the press release when possible.

 

Application to the lesson topic:

This lesson has been about writing and publishing press releases in order to get a message to the public.  Twitter is rapidly becoming more and more useful for citizens, and emergency personnel.  Press Releases using Twitter allow that information to get distributed as fast as the emergency organization would like it to.

Application to emergency services:

Proper and timely is the goal of emergency information when sending a message.  Twitter allows the agency to send the information on their timetable.  Emergency managers should be well aware of this system.