John Scardena Week 10 Press Prep

 

Reference:

O'Brien, T. (2004). Renovating "This Old Press Conference". Public Relations Tactics. Reviewed December 10^th 2013

 

Theme:

The Press can get really anxious when hearing repeating information. It is up to a PIO to come up with different ideas so that new leads can trend.

 

Summary:

·      Public Relations is a revolving door between what to do and what not to do.

·      Be early not late.

·      Sometimes crazy things can happen which pulls the media away from your conference

·      Timing is everything with the Press.

·      Be interesting and creative to keep their attention

·      The Press is an untamed animal, so don't try to domesticate it.

·      Cover all your bases and make friends. 

 

Application to lesson:

As we are learning about Press Conferences this week, this article fits in directly about the good, bad, and ugly of setting up a press conference. We need to be aware of our surroundings and our audience so that we can effectively move the story forward

 

Application to career:

I think I explained this in the application section but nonetheless, as PIO's we need to keep on our toes new ideas and clever paths to letting the Press learn about the stories we feel are important.