Comment on Randy Rask's post

I agree that emergency service providers need to know how prepared the community is for a disaster.  They are on the front lines of the community.  Fire and police respond to homes and businesses everyday.  They may already know more about a community then other government agencies.  It important that they make an effort to help the community prepare.

 

Jeff Neal

Comment on Mike Wayman's post

Jeff Neal,

 

We all need to have training in media relations.  This should be a class in every recruit school and be an annual training requirement.  The media is a large part of our society, everyone has a cell phone with the internet.

Comment on Mike Wayman's post

We all need to have training in media relations.  This should be a class in every recruit school and be an annual training requirement.  The media is a large part of our society, everyone has a cell phone with the internet.

6 - Journalists and Emergency Managers Discuss Disaster Response - Mike Wayman

Reference:

Veil, S. R. (2012). Clearing the Air: Journalists and Emergency Managers Discuss Disaster Response. Journal Of Applied Communication Research,40(3), 289-306. doi:10.1080/00909882.2012.679672

Summary:

• Emergency managers and journalists share a goal of delivering vital information to the public in a disaster.
• Achieving this goal requires that emergency managers and journalists work together. This study examines the struggle between emergency managers and journalists to identify communication challenges and to provide suggestions for improving the emergency–media relationship.
• Communication issues that can affect the relationship and get in the way of communication include stereotypical judgments, a lack of trust, and unrealistic expectations.
• How each is identified and their perceived affiliations to larger government and media structures contribute to the lack of trust.
• The article suggests that when emergency managers and journalists are better informed about each others' professions, and when they develop stronger relationships within their own organizations, the quality and timeliness of information delivered to the public will improve.

Application to the lesson topic: When emergency services and the media work together the information the public needs is released efficiently and effectively.

Application to emergency services: Emergency services need to understand how the media works to be able to work with them. When they learn about the media, emergency services can make sure they deliver the most effective information the media will need and use. 

Nodaway County prosecutor asks for special prosecuting attorney to revie...

As you watch this press conference, think about suggestions you would give Prosecuting Attorney Bob Rice about handling future press conferences. What are the advantages and disadvantages of doing a press conference outside. Add your comments below.

Click here to see the complete press conference. http://www.cbsnews.com/8301-504083_162-57607907-504083/maryville-alleged-rape-special-prosecutor-requested-to-re-examine-mo-sexual-assault-case/

More details are available at this site: http://www.stltoday.com/news/local/state-and-regional/nightmare-in-maryville-mo-teens-sexual-encounter-ignites-a-firestorm/article_fde5c17f-79f5-5019-bc7d-6e8413ecf91f.html

Note: I have known Bob for about 10 years and consider him and his family as friends. John Fisher

6 - Covering disasters - Joseph Galbraith

Joseph Galbraith

Lesson 6 Reading Summary

Reference: Hernandez., D. (1994). Covering disasters. Editor & Publisher, 127(41), 13.

Theme: A solid relationship between disaster mitigation agencies and the media should be maintained in order to prepare the community for a disaster.

Summary:

• Disasters are increasing in frequency. From 1963-1967 there were 16 disasters that killed 100 or more people.  From 1988-1992 there were 66 disasters that killed 100 or more people.

• Disaster mitigation professionals, scientists and the media must work to strengthen relations to provide quick and adequate information to the public.

• This information can empower the public to take action to increase their chances of survival.

• Although the media is the primary means of information dissemination, alternate means should be considered.

Information, and too often perform poorly on camera or in interviews.

• Opportunities should be taken to provide training to media representatives on disaster response, recovery and safety.

• Media representatives may find that if they work with disaster mitigation personnel, the quality and accuracy of reporting will be much better.

Application to the lesson topic:

This article identifies some great tips on how to strengthen relationships with the media. Mutual respect must be gained first and then these other tips can be worked on together.  If we show the media the benefits of this professional relationship they may be more willing to participate.

Application to emergency services:

Emergency Services PIO's can use these techniques to form good relations with media.  The PIO can also train all responders on how to deal with media representatives.

6 Jeffrey Martin - Role of Mass Media in the Disaster Preparedness

Jeffrey Martin

Reference:  Seid-Aliyeva, D. E. (2006). Role of Mass Media in the Disaster Preparedness and Sustainable Development of Society. AIP Conference Proceedings, 825(1), 79-83. doi:10.1063/1.2190733 Retrieved from: http://ehis.ebscohost.com.ezproxy.uvu.edu/ehost/pdfviewer/pdfviewer?sid=2e8c9ef6-0b1e-4e65-8ff7-7eb5d1c3ae13%40sessionmgr4&vid=2&hid=7

Theme:  Mass media serves a vital role in disaster preparation and resiliency.

Summary:  With the world’s population growing, and dense population centers growing more and more dense, mass media is playing an important role in disaster preparedness.  Mass media is able to educate and warn a virtually limitless number of people about disasters.  It is important to only disseminate reliable and verified information.  The media should present information in a way that promotes order, and clearly instructs people what to do.

·          After disaster occurs, any information related to the disaster should be checked thoroughly.

·          The incoming information has to be objective, true, exhaustive, and calm.

·          Train journalists on how to cover properly natural disasters in mass media.

·          Well-informed and

·          An educated population is a guarantor of healthy society and sustainable development.

·

Application: Disasters can strike anywhere and at any time.  When a disaster hits an area, one of the first things people do is turn on the television or radio for information and instruction on how to proceed or what do to.  It is important to forge good relationships with local media outlets before a disaster strikes.  As a PIO, it is imperative that they have your contact information.  Likewise, you must be available for contact at any time.  By forging these relationships before an emergency occurs, the media will know you and will trust the information you give them.  This will help to ensure that the correct information and instructions are broadcast to the public.