Reference: Seid-Aliyeva, D. E. (2006). Role of
Mass Media in the Disaster Preparedness and Sustainable Development of Society. AIP
Conference Proceedings, 825(1), 79-83. doi:10.1063/1.2190733 Retrieved
from: http://ehis.ebscohost.com.ezproxy.uvu.edu/ehost/pdfviewer/pdfviewer?sid=2e8c9ef6-0b1e-4e65-8ff7-7eb5d1c3ae13%40sessionmgr4&vid=2&hid=7
Theme: Mass media serves a vital role in disaster preparation and resiliency.
Summary: With the world’s population growing, and dense population centers growing
more and more dense, mass media is playing an important role in disaster
preparedness. Mass media is able to
educate and warn a virtually limitless number of people about disasters. It is important to only disseminate reliable and
verified information. The media should present
information in a way that promotes order, and clearly instructs people what to
do.
·
After disaster occurs, any information related to the disaster
should be checked thoroughly.
·
The incoming information has to be objective, true, exhaustive,
and calm.
·
Train journalists on how to cover properly natural disasters in mass
media.
·
Well-informed and
·
An educated population is a guarantor of healthy society and
sustainable development.
·
Application: Disasters can strike anywhere and at any
time. When a disaster hits an area, one
of the first things people do is turn on the television or radio for
information and instruction on how to proceed or what do to. It is important to forge good relationships
with local media outlets before a disaster strikes. As a PIO, it is imperative that they have
your contact information. Likewise, you
must be available for contact at any time.
By forging these relationships before an emergency occurs, the media
will know you and will trust the information you give them. This will help to ensure that the correct
information and instructions are broadcast to the public.
