Reading Summary 4: Planning for Spontaneity: The Challenges of Disaster Communication Fieldwork
Jeff Neal
Reference: Horsley, Suzanne. (2012). Planning for Spontaneity: The Challenges of Disaster Communication Fieldwork. International Journal of Qualitative Method.
Theme: Crisis Communication and disaster communication is difficult, and even more difficult to study. Most events occur in places researchers have never been and have not planned for, with uncertain conditions. This article discusses the challenges and benefits of disaster research and fieldwork.
Summary: The author of this article attempts to study crisis communication during disasters using the participant-observation of a disaster response with informal on-site interviews. The challenge is that there are not many disasters and when they do happen most occur without much notice. Researchers must be prepared to respond quickly and to areas were the conditions are uncertain. Imagine responding to New York during 911. Getting into New York was almost impossible and unless you were already in the area, fights had been grounded. Planning for this event could not have happened. This is the reason that there is little research done during disasters. There are times researchers can respond. 2009 Red River Valley floods in Fargo, North Dakota is an example of this. The author states that gathering information during disasters is critical for data analysis, theory development, and practical application. Benefits of observational research include the researcher not asking participants to perform in any unnatural way (i.e., filling out a survey or taking part in an experiment), but instead allowing the researchers presence to be accepted as they go about their business.
Application to the lesson topic: Planning is important to effectively operate in a disaster. One critical element is research. In the fire service we would always have a debriefing following an incident to discuss the good and bad strategies and tactics used during the incident. The evaluation of data is what has helped develop current systems that are in place.
Application to emergency services: It's extremely difficult to study communications during a disaster. Simulating the stress and situational difficulties that accompany a disaster is a challenge but could be the best approach to prepare for the actual event. Because when the disaster happens is on the job training which does not always produce the best results.
