4 - Ready for disaster? - Chris Schippers

References:

Holland, R. J., & Gill, K. (2006). Ready for disaster? (Cover story). Communication World, 23(2), 20-24.

Theme: This article discusses the results of a survey of more than 600 IABC members to show that communication plans are not as common as they should be.

Summary:

·         A survey of IABC members reveals that crisis communication plans are not as widespread as expected.

·         More than likely a third of the most organizations are not prepared for a disaster of crisis to occur because they don't have a formal crisis communication plan.

·         Communicators who were prepared with a plan and used it found it effective 99% of the time.

·         The survey is given at a right time to gauge the extent to which organizations have developed and used crisis communication plans, and whether the plans are worth the time and effort to create.

·         Poor planning after Hurricane Katrina was noticed on a global scale and damaged the United States' reputation.

·         Organizational crises open the door for communicators to demonstrate their skills in planning as well as tactical execution.

·         Attacks on September 11, 2001 served as a wake-up call to company leaders.

·         Just under half of the communicators whose organizations experienced a crisis with no plan are actually doing something about it and the other half aren't taking any action.

·         The survey also revealed good news about the integration of crisis communication plans into organizations' overall crisis response and business resumption plans.

·         The article discusses an 11 step process of developing a crisis communication plan.

Application to the Lesson Topic: 

This article details with statics from a survey the critical importance of a need for planning and preparation for a crisis.  By having this plan in place the organization or people who are affected will communicate more efficiently and recovery will be much easier.

Application to Emergency Services:

This of course relates to emergency services because it is exactly what emergency personnel are trained to do, have a plan and respond to the crisis according to that plan by following SOP's.  Planning and communication go hand-in-hand.  There needs to be a plan when responding to an emergency and the plan needs to be communicated to every emergency personnel involved for the plan to work.

4 - Challenges of Disaster Communication Fieldwork - Jeff Neal

Reading Summary 4: Planning for Spontaneity: The Challenges of Disaster Communication Fieldwork

Jeff Neal

Reference: Horsley, Suzanne. (2012).  Planning for Spontaneity: The Challenges of Disaster Communication Fieldwork. International Journal of Qualitative Method.

Theme: Crisis Communication and disaster communication is difficult, and even more difficult to study.  Most events occur in places researchers have never been and have not planned for, with uncertain conditions.  This article discusses the challenges and benefits of disaster research and fieldwork.

Summary: The author of this article attempts to study crisis communication during disasters using the participant-observation of a disaster response with informal on-site interviews.  The challenge is that there are not many disasters and when they do happen most occur without much notice.  Researchers must be prepared to respond quickly and to areas were the conditions are uncertain.  Imagine responding to New York during 911.  Getting into New York was almost impossible and unless you were already in the area, fights had been grounded.  Planning for this event could not have happened.  This is the reason that there is little research done during disasters.  There are times researchers can respond. 2009 Red River Valley floods in Fargo, North Dakota is an example of this.  The author states that gathering information during disasters is critical for data analysis, theory development, and practical application. Benefits of observational research include the researcher not asking participants to perform in any unnatural way (i.e., filling out a survey or taking part in an experiment), but instead allowing the researchers presence to be accepted as they go about their business.

Application to the lesson topic: Planning is important to effectively operate in a disaster.  One critical element is research.  In the fire service we would always have a debriefing following an incident to discuss the good and bad strategies and tactics used during the incident.  The evaluation of data is what has helped develop current systems that are in place.   

Application to emergency services: It's extremely difficult to study communications during a disaster. Simulating the stress and situational difficulties that accompany a disaster is a challenge but could be the best approach to prepare for the actual event. Because when the disaster happens is on the job training which does not always produce the best results.