Saturday, November 16, 2013
Reading Summary 10
Image, Public Speaking, and The John Rocker Press Conference
Chris Schippers
Reference:
Barton, M. H., & Turman, P. D. (2003). Image, Public Speaking, and The John Rocker Press Conference. Communication Teacher, 17(3), 7-9. http://ezproxy.uvu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=31746589&site=ehost-live
Theme:
This article talks about an activity for students, using a mock press conference about baseball player John Rocker, to repair his image. It teaches students the principles of public speaking and how the use of these principles can be applied to repair a person's public image through press conferences and media releases.
Summary:
· Society in the United States is overly concerned about public image.
· It is important for students to recognize how the creation and dissemination of messages can be understood by examining the communication goals associated with creating, maintaining, and/or repairing an image.
· The article talks about an activity of a mock press conference.
· This activity focuses on student participation in a mock press conference about John Rocker and proceeds in three steps.
· John Rocker's actions on the field and in a later interview with Sports Illustrated tarnished his image as well as those on his team and those around him.
· The first step in the activity is to assign readings to students and then have a brief discussion about the two readings.
· The second step involves providing students with a copy of John Rocker's interview with Sports Illustrated followed by a handout with strategies for apologia.
· Examples of the strategies for apologia are: denial, bolstering, transcendence and image repair strategies.
· After reading the interview and strategies the students are then placed in groups to act as though they were a public relations firm.
· Each group is to choose one apologia strategy or one image repair strategy which would be most effective for Rocker to use to respond to the public in a press conference setting.
· They then prepare a 3-4 min statement for him to read in a press conference.
· The instructor should set a sports press conference atmosphere in which the activity it to take place.
· The activity emphasizes how statements and strategies are influential in changing public opinion
Application to the Lesson Topic:
This article uses a press conference activity to teach students the impact of the media and public speaking. This relates to the lesson topic in that it teaches students how to create speaking points and focus on the essential speaking points to get their message across.
Application to Emergency Services:
Even though this article doesn't mention emergency services a single time, it can still be applied to our field. This message can be used by a PIO or Liaison of a department if they ever have to deal with a lawsuit or anything that questions the character of their employees. Not to mention, this article offers guidelines on how to prepare a message under short notice, of which a PIO will have to do quite often in their career.
Balancing Acts Need Not Tilt Toward Secrecy
- · There was a clear need to allow the media to have access to the court proceedings
- · In order to allow the media that access they need someone had to devise a communications plan
- · Posting of court papers and other visuals was received positively by the media outlets.
- · PIOs served as a liaison between the courts and the media outlets. This liaison relationship allowed the media to feed needs and concerns about the information being shared back to the Judges
- · This process reduced the need for press conferences.
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Friday, November 15, 2013
Lesson10 - Reading Summary
Jeff Neal
Reference:
MELBER, ARI; The Peoples Press Conference; Nation; 4/6/2009, Vol. 288 Issue 13, p22-24. 3p.
Theme:
With the technology that exists today we can reach the citizens in larger numbers. Journalists ans leaders no long need to guess what the public wants, they can ask them. Through a new website the people can summit questions they want to ask the president or any elected official in the next press conference. these questions are submitted online and then voted on by everyone in the country as to which questions are the most important to be answered.
Summary:
This article discusses the idea of getting the right questions answered by the president during press conferences. New people would be invited to the press conference armed with questions that are the most important to the citizens.
President Obama promised a more open and transparent government, and to make tis happen has invited questions from media that are are new to the press conferences not just allowing questions from the same media members that have been there for years.
The Nation, Washington Times and other media members have created a forum for the public to summit questions to be answered in future press conferences. Everyone can participate, in summiting questions and then voting what questions should be answered by the president. If you have a question you can summit this questions on "Ask The President" on communitycounts.com in the form of a video and then the public will view all the videos and vote as to which questions are the most important to ask the president during the next press conference.
The presidential press conferences of the past have been very exclusive, with only certain media member invited. And the questions needed to be summited ahead of time and the president would know before the press conference started which questions he would answer. This would change in this new forum, a journalist would come to the press conference with a list of the top questions and ask them in priority, without the president knowing what was going to be asked. This would allow for an answer to be given honestly, without time to formulate a standard answer.
Media members have used questions from the public in the past, but there is no way of knowing how many questions they received and had to choose from. They may have only asked a few people and still selected the questions that meet their own criteria.
One would think that the President and other government officials would love this idea because of their commitment during their campaigns that they wanted to be more involved in the public and know what the citizens of the country wanted from the elected officials.
Application to the lesson topic:
In a press conference the politicians have always had the benefit of knowing what the questions were before they were asked. This new idea of generating questions will hold he politicians more accountable to he public. They will have to be more informed on all subjects so they will be able to answer any question asked. The media will also be more involved with the community they live in, they will be interacting daily with citizens to help formulate questions.
Application to Emergency Services:
Emergency service managers should implement similar ideas when conveying information to the communities the live in. If they get out and find out what is important to the community then they will be more prepared deliver messages that the public really needs and ad wants to hear about. To many times leaders have their own agenda instead serving the public they work for.